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WARNING! Facebook Pixel and Conversion API must be set up only once, you can set this up through the Google Tag Manager pixelorFacebook’s pixel but never using both. By doing so will derive on events duplication causing wrong metrics. Please do not forget to chage the state of the Facebook CAPI integration to Disabled. |
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Conversion API is a Facebook Business Tool that lets advertisers share customer actions directly to Facebook. CAPI works with the Facebook Pixel to help advertisers improve the performance, measurement, and data collection of their Facebook campaigns.
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