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Conversion API is a Facebook Business Tool that lets advertisers share customer actions directly to Facebook. CAPI works with the Facebook Pixel to help advertisers improve the performance, measurement, and data collection of their Facebook campaigns.
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Just like is mentioned on the Facebook's documentation, we are going to need three important things for setting up our CAPI service;
Pixel ID
Business Manager
Access Token
Once that we’ve generated and store our access token we need to jump back to WFIO and enable the Facebook CAPI integration switch from disabled to enabled. (see image below)
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