Marketing Events

The following is a list of all the events that the WFIO marketing integration triggers when each of them occurs.

Event	Description	Available in Module or Components

Event	Description	Available in Module or Components
wf_add_to_cart	Every time a product or offer is added to the cart.	Shop
wf_generate_lead	When a customer fills out the lead capture form or when using the checkout form completes the name, last name, email and phone number.	Funnel, Shop, Invoice
wf_purchase	As soon as an order is processed successfully from a checkout or any upsell form, this event is triggered.	Funnel, Shop, Invoice
wf_view_item	Once an offer detail or product detail page is loaded using the shop module or when a funnel (cart page) is visited this events is launched.	Funnel, Shop
wf_survey_start	When the first question of any survey is answered, this event will exist.	Survey Component
wf_survey_finish	Once a survey is completed (reached the outcome) the event will be reported.	Survey Component
wf_survey_lead	Whenever a lead is created using the survey form this event will be triggered.	Survey Component
wf_video_start	This event is reported every time a user is in the members site and clicks on the play button in order to watch the video.	Members Site
wf_video_progress	When a viewer reaches a particular threshold of the video (10%, 25%, 50%, 75%).	Members Site
wf_video_complete	When a visitor reaches the end of the video.	Members Site
wf_file_download	When a visitor downloads any file from the “downloadables” list related to the video.	Members Site

This list will we updated anytime a new event is added to the integration; many more events will be integrated and the list will grow overtime, many other events will be added soon so keep an eye on this list.

You can find the Full List of Events with the matching provider events here:

https://docs.google.com/spreadsheets/d/1nTUPFmOz_PsFTZDF1tnKAhAlydL6gRobk1o89l7__rg/edit#gid=0