Marketing integration tags

Owned by Diana Castillo Arroyo (Unlicensed)
Mar 06, 2023
4 min read

Purpose:

The purpose of this walkthrough is to show you Marketing integration tags

 

Pre Requisites:

  • WF account

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Introduction & Previous Concepts

The behavior of tags in marketing integrations. This works in these integrations:

  • Maropost

  • Mailchimp

  • Active Campaign

  • Sendlane

  • Klaviyo

 

Procedure

We store in our system every tag application for a lead/customer, so we can know when the same tag has been applied many times to the same contact (Repeated tags).

We can send single or repeated tags, these variations are explained below in their corresponding section.

With this, we can offer you some optional features for sending tags that you may find helpful. You can configure this on the integration, on the next panel.

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Quantity

If you want to send tags about product quantities on successful o declined orders. The tag is formed by this pattern:

  • {product}-{order type}-{quantity}q

product: Product purchased

order type: If is purchased or declined

quantity: The number of products

You can activate this option using this

 

Quantity repeated

If you want to send how many times purchase the same product on successful/declined orders. The tag is formed by this pattern:

  • {product}-{order type}-{quantity}q-{times}x

product: Product purchased

order type: If is purchased or declined

quantity: The number of products

times: The number of repetitions

You can activate this option using this

 

Example of successful order:

 

The system generates the next tags for send to integration:

 

  1. my-product-purchased-4q

  2. other-product-purchased-2q

If you checked “Quantity repeated“ and have other orders successful with repeated products your tags generated show like this.

  1. my-product-purchased-4q-10x

  2. other-product-purchased-2q-5x

 

Example of declined order:

 

The system generates the next tags for send to integration:

  1. my-product-declined-4q

  2. other-product-declined-2q

If you checked “Quantity repeated“ and have other orders declined with repeated products your tags generated show like this.

  1. my-product-declined-4q-10x

  2. other-product-declined-2q-5x

Purchase

If you want to send tags about products purchased on successful orders. The tag is formed by this pattern:

  • {product}-purchased

product: Product purchased

You can activate this option using this

 

Purchase repeated

If you want to send how many times purchase the same product on successful orders. The tag is formed by this pattern:

  • {product}-purchased-{times}x

product: Product purchased

times: The number of repetitions

You can activate this option using this

 

Example of purchase successful:

The system generates the next tags for send to integration:

  1. one-stuff-purchased

  2. many-things-purchased

If you checked “Purchase repeated“ and have other orders declined with repeated products your tags generated show like this.

  1. my-product-declined-4q-10x

  2. other-product-declined-2q-5x

Declined

If you want to send tags about products present on declined orders. The tag is formed by this pattern:

  • {product}-declined

product: The product declined

You can activate this option using this

 

Declined repeated

If you want to send how many times purchase the same product on declined orders. The tag is formed by this pattern:

  • {product}-declined-{times}x

product: The Product declined

times: The number of repetitions

You can activate this option using this

The system generates the next tags for send to integration:

  1. one-stuff-declined

  2. many-things-declined

If you checked “Declined repeated“ and have other orders declined with repeated products your tags generated show like this.

  1. one-stuff-declined-4x

  2. many-things-declined-9x

 

Repeated

If you want to send normal tags when they are applied many times.

The tag is form by pattern:

  • {tag}-{times applied}x

tag: Name of tag

times applied: The number of repetitions

For example if a contact was applied the tag `blackfriday` 3 times, we would send these extra tags:

blackfriday-2x

blackfriday-3x

The blackfriday tag is include it by default

 

Check List:

  • Log in to Webforce