Events Reported to Facebook from Client and Server Side CAPI

The following is a list of all the events that the WFIO marketing integration triggers when each of them occurs.

Event

Description

Available in Module or Components

Event

Description

Available in Module or Components

wf_add_to_cart

Every time a product or offer is added to the cart.

Shop

wf_generate_lead

When a customer fills out the lead capture form or when using the checkout form completes the name, last name, email and phone number.

Funnel, Shop, Invoice

wf_purchase

As soon as an order is processed successfully from a checkout or any upsell form, this event is triggered.

Funnel, Shop, Invoice

wf_view_item

Once an offer detail or product detail page is loaded using the shop module or when a funnel (cart page) is visited this events is launched.

Funnel, Shop

wf_survey_start

When the first question of any survey is answered, this event will exist.

Survey Component

wf_survey_finish

Once a survey is completed (reached the outcome) the event will be reported.

Survey Component

wf_survey_lead

Whenever a lead is created using the survey form this event will be triggered.

Survey Component

This list will we updated anytime a new event is added to the integration; many more events will be integrated and the list will grow overtime, many other events will be added soon so keep an eye on this list.