Marketing Events
The following is a list of all the events that the WFIO marketing integration triggers when each of them occurs.
Event | Description | Available in Module or Components |
|---|---|---|
wf_add_to_cart | Every time a product or offer is added to the cart. | Shop |
wf_generate_lead | When a customer fills out the lead capture form or when using the checkout form completes the name, last name, email and phone number. | Funnel, Shop, Invoice |
wf_purchase | As soon as an order is processed successfully from a checkout or any upsell form, this event is triggered. | Funnel, Shop, Invoice |
wf_view_item | Once an offer detail or product detail page is loaded using the shop module or when a funnel (cart page) is visited this events is launched. | Funnel, Shop |
wf_survey_start | When the first question of any survey is answered, this event will exist. | Survey Component |
wf_survey_finish | Once a survey is completed (reached the outcome) the event will be reported. | Survey Component |
wf_survey_lead | Whenever a lead is created using the survey form this event will be triggered. | Survey Component |
wf_video_start | This event is reported every time a user is in the members site and clicks on the play button in order to watch the video. | Members Site |
wf_video_progress | When a viewer reaches a particular threshold of the video (10%, 25%, 50%, 75%). | Members Site |
wf_video_complete | When a visitor reaches the end of the video. | Members Site |
wf_file_download | When a visitor downloads any file from the “downloadables” list related to the video. | Members Site |
This list will we updated anytime a new event is added to the integration; many more events will be integrated and the list will grow overtime, many other events will be added soon so keep an eye on this list.
You can find the Full List of Events with the matching provider events here:
https://docs.google.com/spreadsheets/d/1nTUPFmOz_PsFTZDF1tnKAhAlydL6gRobk1o89l7__rg/edit#gid=0