Understanding Product/Offer Structure in WebForce- Part 2



The purpose of this walkthrough is to help you understand the differences between creating an offer, subscription plan and product variations.  


Pre Requisites:

  • An active account

  • Subscription plans 


Welcome to part 2 of understanding the way WebForce handles product and offers. If you haven't yet, go to part 1 to learn the methodology of why WebForce structures things in this manner.

Let's pick up where we left off. In our first video, we learned all about the why WebForce decided to simplify things, hear more about the process in part 2.

Product Variations:

Variations of a product can vary widely from product to product and business to business. For example, a T-Shirt could have multiple variation schemes like Size & Color. A supplement could be offered in various bottle sizes or pill counts, as well as flavor options. Not all products need or have a variation scheme, but it's good to know, especially if you plan to leverage subscription plans and offers with products that contain variations.

Subscription Plans

The subscription plan creates a recurring subscription that then overrides the product price to thirty nine dollars within its specified subscription period.

Subscription Plans can specify the quantity, price, billing period, and shipping amount of a plan. Example: You could have a one Unit subscription versus a three Unit subscription Plan.


Offers are more commonly used to create special pricing opportunities and bundle items together. Offers within WebForce are also required to be sold through the sales pages & funnels component. One of the most common examples of offers being used for funnels is when a sale page offers a 1 bottle, 3 bottle & 6 bottle options for a supplement.

Offers allow you to group individual products and override the price to match the specific pricing options you want to provide. For example, the 1 bottle offer would be a regular price of fifty nine dollars a bottle, where the 3 Bottle offer would be forty nine dollars a bottle & the 6 Bottle offer would be thirty nine dollars a bottle. This pricing override is controlled at the offer level. Furthermore, the offer itself converts the total units of the product sold to 1, 3, or 6 units, depending on the offer that was purchased. Whereas the product ID of the other system that was created to sell 6 units would only register 1 unit sold. Trust me, your inventory management and operations team will be eternally grateful for having this piece done correctly from the start.

Having a clean, organized, and proper structure to your products and offers will make all the difference in helping you scale and manage your business easily and efficiently.

We hope you enjoyed learning more about how structuring your products and offers in this way can truly help your business. For more information on creating products and offers in the WebForce system, please visit our resource center.


Check List:

  • An active account

  • Subscription plans